ANTC: ASEAN TECH CONFERENCE
The Challenge
During the MCO period, hosting a physical ASEAN New Tech Conference was no longer possible. Brands urgently needed a platform to showcase new technologies and engage their audiences, while creators, artists, and small businesses struggled with the loss of in-person events. The core challenge was to recreate a high-impact conference experience digitally — one that could support brands and empower creators at the same time.
The Idea
We transformed the project into our own product within the Yippi app, creating a fully integrated online event that allowed audiences to interact in real time and win rewards. By building everything in-house—from strategy to execution—we turned Yippi into a platform that not only attracts users but also keeps them engaged through seamless features and experiences.
About Yippi
Yippi is a next-generation social messaging app built as a complete digital ecosystem, empowering users across every aspect of daily life — 衣食住行. More than a chat platform, Yippi enables creators to perform and sell, merchants to build digital storefronts, users to shop, pay bills, discover content, earn rewards, and connect globally. Its mission, reflected in the slogan “Let the world know you,” is to help individuals, artists, and businesses express themselves, grow their presence, and thrive within a unified lifestyle platform.
Result
The digital conference exceeded expectations, drawing over 136,000 live viewers across the region and driving more than 40,000 new downloads of the Yippi app. Brands achieved wider reach than any physical event could offer, while creators gained new followers and engagement opportunities. The success of this event reinforced Yippi’s role as a powerful ecosystem capable of hosting large-scale digital experiences with high interaction and real-world impact.