AUDI: Nak Ikut Boleh?
About
During Ramadan and Hari Raya, Audi sought to go beyond luxury and embody the season’s spirit of resilience, encouragement, and togetherness. By tapping into the emotional realities of families during the fasting month, the campaign positioned Audi as a brand that celebrates not just progress on the road, but perseverance in life.
The Idea
The Raya film tells the story of an older brother who grows frustrated with his younger sibling’s constant requests to follow him — until he recalls how he once did the same with their late father. Realizing the value of those moments, he embraces his role as a brother and begins creating memories that will shape their future. Alongside the film, we launched Ketupat Wishes, a microsite where people could create and share personalized Hari Raya greetings with loved ones, extending the campaign’s warmth into real connections.
Result
The campaign struck a deep emotional chord, sparking conversations and personal storytelling across social platforms. Engagement rose significantly, strengthening Audi’s affinity with audiences and reinforcing its position as a brand that values meaningful human connections beyond the drive.