LVLY: Make Someone’s Day
The Challenge
Our objective was to successfully launch LVLY, one of Australia’s leading e-commerce gifting platforms, into the US market. With strong competition in the online gifting space, the challenge was to quickly build awareness and emotional connection with a new audience.
Focusing on LVLY’s best-performing product—the Explosion Box—we aimed to keep loved ones connected and spread joy, staying true to the brand promise: “Make Someone’s Day.”
The Idea
To drive a meaningful launch, we developed a dedicated US website informed by local market insights, supported by LVLY’s extensive international data. Social media played a key role in building awareness and anticipation, using targeted campaigns to spark curiosity, encourage sharing, and foster early community engagement around the brand and its unique gifting experience.
Result
The launch campaign reached a broad audience and generated strong traction across digital channels. Within the first week, LVLY received over 1k email subscribers, alongside a surge of user-generated content from delighted customers sharing their gifting moments. The US market quickly became LVLY’s fastest-growing segment, validating the effectiveness of the launch strategy and its resonance with new audiences.