Kit Kat: Break Time Protocol
About
Gamers are often immersed in long sessions, losing track of time. They push through battles without pausing, forgetting that a short break can boost focus and enjoyment.
Break Time Protocol is Kit Kat’s way of stepping into gaming culture to deliver a timely reminder: “When the battle feels endless… have a break, have a Kit Kat.”
The Idea
To bring this message directly into gamer culture, we introduced the Kit Kat Break Bar — a reimagined keyboard space bar that lights up during intense gameplay or after long sessions, signaling players to pause, recharge, and enjoy a Kit Kat.
Result
By embedding Kit Kat into both the story world and real play moments, The Break Time Protocol transformed a simple snack into the official fuel of gaming breaks.